Neu: 42pfl9732d und 47pfl9732d. Ab juni 2007

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Press Information
January 7, 2007
Celebrating its 10th anniversary, Philips FlatTV™s take picture quality to new heights with Ambilight ™
LAS VEGAS – Celebrating its 10th anniversary of the FlatTV, Philips showcased its leadership in display technology with the launch of its 2007 range of Ambilight FlatTVs today at the 2007 Consumer Electronics Show (CES). Philips was the first company to publicly demonstrate the world’s first FlatTV 10 years ago and has continued to revolutionize the FlatTV experience with innovative technologies such as Ambilight and ClearLCD™. Building on a decade of leadership, the 2007 Philips’ Ambilight range features larger screen sizes and new LED illumination offering the most compelling picture processing features and delivering a dramatic viewing experience.
Boasting the highest resolution available for consumers, advanced picture processing and unrivaled style, Philips’ new Ambilight FlatTVs deliver powerful performance that will impress today’s most demanding consumers. Philips’ new Ambilight LCD FlatTVs range in size from 32- to 52-inches (32PFL7332, 42PFL7432D, 42PFL9832D, 47PFL9732D, 47PFL7432D and 52PFL7432D). The 42-, 47- and 52-inch models now boast 1080p resolution, Perfect Pixel HD Engine to maximize 1080p content for the best picture, Pixel Plus 3 HD, Digital Natural Motion and ClearLCD, the peak of high-definition (HD) for today’s demanding consumer.
“Ambilight backlight technology is the perfect complement for the consumer who wants the latest HDTV viewing,” said Todd Richardson, vice president of Connected Displays, Philips Consumer Electronics, North America. “Ambilight features a dramatic color and light effect to draw consumers even deeper into the action. This use of custom backlighting reduces eyestrain, improves the perceived picture detail, contrast and color and creates a deeper, more immersive viewing environment. Ambilight, coupled with our new design and picture processing advancements, makes a Philips FlatTV the perfect set for any room in the home.”

Philips’ recent research shows that 85 percent of consumers who bought a FlatTV set with Ambilight backlighting in the past year hail the product as either “good” or “excellent.” In addition, Ambilight offers much more relaxed viewing experience by significantly reducing eye strain. This is achieved by decreasing pupillary contractions caused by changing on-screen light intensities.
The Ambilight backlight technology has already gained the recognition and support of the SMPTE (Society of Motion Picture and Television Engineers), which said the optimum level of ambient light should be less than 10 percent of the peak white output of the television. In line with the SMPTE’s recommendation, Ambilight background technology allows the user to choose a static warm or cool white effect. For customization, consumers can select the active mode where the software determines the color of the light. Or just specify the ambient light color to suit personal preference.

Philips Ambilight FlatTVs
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Ambilight goes LED
Underlining its reception with consumers, Philips recently announced it manufactured its millionth Ambilight FlatTV. Ambilight continues to evolve in 2007 as the Ambilight effect is now created by an innovative LED light source. The LED generates more saturated colors, allows for a more compact set design and consumes less power than prior models. With the new LED illumination, consumers can enjoy a more immersive viewing experience.
Picture quality performance – 1080p, ClearLCD, Perfect Pixel HD technology
Research indicates that picture quality is a leading factor when choosing a new TV. Philips’ 42- to 52-inch Ambilight models now boast 1080p resolution – the pinnacle of picture quality. Perfect for showcasing 1080p Blu-ray™ discs, the next-generation format for home entertainment, the powerful FlatTV provides consumers with the movie theater experience in the comfort of their own home.

The innovation of the Perfect Pixel HD engine offers the unique combination of superior sharpness, natural detail, vivid color and smooth natural motion on HD, standard TV signals and multimedia content. Perfect Pixel HD Engine offers consumers the processing power and processing accuracy to best display 1080p images. Each pixel of the incoming picture is enhanced to better match the surrounding pixels, resulting in a more natural picture. Artifacts and noise in all sources from multimedia to standard TV to highly-compressed HD are detected and reduced ensuring, that the picture is clean and razor sharp.
Further elevating the quality and clarity of the sets, ClearLCD technology addresses two common limitations of LCD TVs: motion artifacts in fast-moving pictures and reduced contrast in rooms with low ambient illumination. Philips’ ClearLCD provides razor sharp moving images, dramatically increased black levels and contrast and a much wider viewing angle than found in previous LCD sets. Complementing the ClearLCD feature, the 42PFL9832D, 47PFL9732 and 52PFL7432 sets feature a 120 hertz picture refresh rate. By doubling the picture refresh rate from the standard 60 hertz, the sets deliver fast, streak-free action without the blurring previously experienced on LCD FlatTVs.
Ambilight– Completing the HD experience with color
Ambilight Full Surround emits light from the left, right, top and bottom of the screen. This “surround-sight” effect allows consumers to enjoy a visual extension from all sides of the screen while creating a more relaxing entertainment experience. In addition, the entire display is surrounded by an integrated canvas that makes the screen appear to be floating when hung on the wall, producing a dramatic, saturated color effect. The canvas also frees consumers to place the set wherever they desire, regardless of the color or surface of the wall.
Expanding the viewing experience through independent colors, Philips’ Ambilight 2 Channel technology creates a stereo, two-sided lighting environment. The light mode can be customized to match the same colors on each side of the set or independent colors on each side. The Ambilight 2 Channel feature has increased light output, as well as new software that ensures an accurate match between colors on the screen and light displayed throughout the room.
Philips Ambilight FlatTVs
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ModelDisplay TypeAmbilight
2 ChannelAmbilight
Full Surround
120 HertzClearLCDPefect Pixel HD1080pMSRPAvailability
32PFL7332D32” LCDX$1,199March
42PFL7432D42” LCDXXX$1,999April
42PFL9832D42” LCDXXXXX$2,999June
47PFL7432D47” LCDXXX$2,499April
47PFL9732D47” LCDXXXXX$2,799June
52PFL7432D52” LCDXXXXX$3,599September

For further information please contact:
Lindsay Woods
770-821-2392
lindsay.woods@philips.com

Manning Selvage & Lee
Elizabeth Halter
404-870-6871
elizabeth.halter@mslpr.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 126,000 employees in more than 60 countries worldwide. With sales of EUR 30.4 billion in 2005, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.